Digital catalog provides to our target audience experience that is impossible to reproduce in print. With BW Catalog we created replication of the printed edition in digital form that allows the users all the benefits of a digital platform with the familiarity of the printed layout. The digital catalog is the extension of the printed version because it can show the 2d material in 3d augmented reality view. Customers can take this catalog on the go by accessing it with their mobile or tablet devices at any time via the power of web. This is the unique experience that can improve the shopping experience for the client.